A well-planned, carefully-executed marketing strategy can be one of the best ways to get the word out about your brand, but without an expert to guide you, that can be a big challenge, especially if you're just starting out.
Since many small businesses don't have access to a full-time marketing consultant, it's important that they have access to the right suite of tools to help them plan and deploy a winning marketing strategy. Here are a few of the best marketing solutions you can use to grow your business in 2017.
Before you get started, it's important to have a scalable Customer Relationship Management (CRM) system in place. As the best-known platform in this market segment, Sales force is an ideal option for any business hoping to access a multi-featured solution. In addition to numerous modules for sales, marketing, and contact management, Salesforce integrates with many of the other tools businesses use today. This means that as your business adds new applications to help manage operations, you'll be able to utilize the information you've collected within Salesforce.
It can sometimes feel as though you're taking shots in the dark with your marketing efforts. Optify can provide the feedback you need with each of your online efforts. Your website will be benchmarked against others in your industry, with feedback helping you determine areas where you can improve. Advanced analytics will give you all the information you need about those who visit your website, including the sites referring those visitors and what actions they take once they arrive at your site. This information could be just what you need as you start a new marketing campaign.
Email is usually an integral part of reaching out to new and existing customers. MailChimp is one of the best ways to manage your email marketing campaigns. You can choose from a wide variety of professionally-designed templates to make your messages more attractive. You'll also enjoy tools that help you monitor results, conduct A/B testing, and automate follow-up emails.
HubSpot is designed to support businesses in their marketing efforts, consolidating their various activities into one central dashboard. One of the best features of HubSpot, however, is its training resources. Professionals can take courses and even get certified in various marketing skills through the site. The end result will be that you'll be able to craft a marketing strategy like you're a pro.
Read more on... The Best Marketing Software for Your Small Business
Author: Drew Hendricks