A well-planned,
carefully-executed marketing strategy can be one of the best ways to get the
word out about your brand, but without an expert to guide you, that can be a
big challenge, especially if you're just starting out.
Since many small businesses
don't have access to a full-time marketing consultant, it's important that they
have access to the right suite of tools to help them plan and deploy a winning
marketing strategy. Here are a few of the best marketing solutions you can use
to grow your business in 2017.
Salesforce
Before you get started, it's
important to have a scalable Customer Relationship Management (CRM) system in
place. As the best-known platform in this market segment, Sales
force is an ideal option for any business hoping to access a
multi-featured solution. In addition to numerous modules for sales, marketing,
and contact management, Salesforce integrates with many of the other tools
businesses use today. This means that as your business adds new applications to
help manage operations, you'll be able to utilize the information you've
collected within Salesforce.
Optify
It can sometimes feel as
though you're taking shots in the dark with your marketing efforts. Optify can
provide the feedback you need with each of your online efforts. Your website
will be benchmarked against others in your industry, with feedback helping you
determine areas where you can improve. Advanced analytics will give you all the
information you need about those who visit your website, including the sites
referring those visitors and what actions they take once they arrive at your
site. This information could be just what you need as you start a new marketing
campaign.
MailChimp
Email is usually an integral
part of reaching out to new and existing customers. MailChimp is one of the
best ways to manage your email marketing campaigns. You can choose from a wide
variety of professionally-designed templates to make your messages more
attractive. You'll also enjoy tools that help you monitor results, conduct A/B
testing, and automate follow-up emails.
HubSpot
HubSpot is designed to
support businesses in their marketing efforts, consolidating their various
activities into one central dashboard. One of the best features of HubSpot,
however, is its training resources. Professionals can take courses and even get
certified in various marketing skills through the site. The end result will be
that you'll be able to craft a marketing strategy like you're a pro.
Read more
on... The Best Marketing Software
for Your Small Business
Author:
Drew Hendricks
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